Packaging & Merchandising Specialists
We work with brands on the initial design concept right through to sampling, mass production and global distribution.
We are Creative.
We are Commercial.
We are Fast.
We are passionate about what we do and the brands we do it for.
We are motivated by making products and experiences memorable.
Products that cut through the noise and give consumers a tactile branding experience.
Our process begins with a deep collaboration and strategic insight to understand your brands DNA. We use our 25+ years expertise in materials, structures, and manufacturing know-how, to bring designs to life with impeccable quality, precision, and cost-effectiveness.
From the unboxing moment to the retail environment, we produce tangible touchpoints that turn products into icons and customers into advocates.
Our Core Capabilities:
Strategic Packaging Design: Brand strategy, structural design, graphic design, and sustainable material sourcing.
Visual Merchandising (VM): Retail displays, point-of-sale (POS) units, product launches, and experiential installations.
End-to-End Production: Sourcing, prototyping, manufacturing, quality assurance, and global logistics management.
Supply Chain Optimization: Navigating complexity to ensure reliability, scalability, and value.
Book a discovery call with our team to find out more.
LATEST
PROJECT OF THE MONTH
Specializing in hand-built watches, the British brand Fears completes its commitment to craftsmanship by supplying each timepiece in a beautiful wooden box.
Witness the art of creation. This is the journey of The Lab invitation: from its first conception, through the meticulous sampling process, to its final form in our factory. A exclusive look into the craftsmanship behind the design
BEHIND THE SCENES
The advantage brick-and-mortar retailers have over e-commerce is the ability for customers to touch and interact with products. Visual merchandising should encourage hands-on engagement, as it is a direct pathway to increased sales.
VISUAL MERCHANDISING
Your brand's next breakthrough is waiting at The Lab. Our immersive showrooms in London, Hong Kong, and Shenzhen are your innovation partner. Explore the possibilities of new materials, structures, and prints to bring your most ambitious ideas to life
THE LAB
RECENT PROJECTS
CLIVE CHRISTIAN
The world's most luxurious perfume house, Clive Christian, envisioned an unboxing experience worthy of its iconic fragrances.
A breathtaking packaging journey that embodies opulence from the very first glance. Discover how we fused timeless elegance with innovative design to create an opening ceremony that is as unforgettable as the scents themselves. This is where luxury packaging becomes part of the art.
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RACHEL BOSTON
Rachel Boston Jewelry marries elegant design with an unwavering commitment to environmental responsibility. In collaboration with Wrapology, this ethos now extends to a fully sustainable unboxing journey.
We designed a packaging experience that reflects the brand's integrity, utilizing meticulously sourced recycled and plant-based materials. The result is a luxurious, guilt-free reveal moment that aligns with the values of their conscious clientele—proving that every detail, from the jewelry to the box it arrives in, can be beautifully sustainable.
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